Intelligent Social Collaboration Hover Card

In one embodiment, a method includes generating a hover card associated with an entity in response to a user of a software application hovering a pointer over a reference to the entity within a graphical user interface (GUI) presented to the user by the software application. The hover card includes a photograph or icon representing the entity, a name of the entity, and a plurality of unified communications (UC) icons that are each configured to attempt to establish a particular type of communication session between the user and the entity. The method further includes presenting the hover card to the first user proximate to the pointer.