STORING AND READING MULTIPLEXED CONTENT

A method for displaying content stored in a block of multiplexed content, the multiplexed content including a plurality of instances of content where each instance of content includes an associated content identifier, the method including receiving, at a content receiver, content identifying information for the content and instructions for displaying the content, determining a selected content identifier based on the content identifying information, selecting the block from one or more blocks based on the selected content identifier, scanning the block for a content identifier and encountering the content identifier, comparing the encountered content identifier to the selected content identifier, and processing an instance of content associated with the encountered content identifier where the encountered content identifier corresponds to the selected content identifier. A system for displaying and a system for storing multiplexed content are also described.