SYSTEM AND METHOD FOR PROVIDING TARGETED CONTENT TO A USER BASED ON USER CHARACTERISTICS

Patent №

US 8,965,871

Granted

2015-02-24

Filed 2011

Owner

CRICKET COMMUNICATIONS, INC.

Lab

—

AI components

3

ml · nlp · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13166708

A system and method for providing a personalized advertisement for a good or service for display to a user is described. The system includes a communications device operated by the user; a virtual person database comprising information about the user; and a search engine useful for finding advertisements of interest to the user and generating personalized advertisements for display on the communications device.

Machine learning Natural language PlanningH04L 67/53G06Q 30/02H04L 67/306H04W 4/029H04W 4/18H04W 4/02

AI classification

Natural language0.98

Machine learning0.92

Planning0.88

Evolutionary computation0.45

AI hardware0.19

Knowledge representation0.02

Speech0.00

Vision0.00

Ownership

CRICKET COMMUNICATIONS, INC.

assignment · 331530510

Assignors

KELLEY, MARK, CALIGURI, STEVEN JOHN, GALLOUZI, SOUHEIL

On an employer assignment, the assignors are typically the inventors.

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