Method and system for automatically customizing a device based on the company for whom the device-user works and based on the job of the user at the company

A method of customizing a device in accordance with the company for whom the device-user works and in accordance with the job held by the user at the company. A provisioning system receives a request to provision (e.g., activate) a device and responsively determines the company at which the device-user works and the job held by the user at the company. The provisioning system then establishes customization-data usable by the device to become customized in a manner corresponding with the company and job, and the provisioning system sends the customization-data to the device to cause the device to become customized accordingly. This process can be applied to automatically customize a device so as to adopt a base user-interface, functionality, and reference data that is all related to the company at which the device-user works and that is tailored in a manner appropriate to the user's job at the company.