AUTOMATIC UPDATING APPARATUS, AUTOMATIC UPDATING METHOD, AND PROGRAMMABLE STORAGE MEDIUM EMBODYING PROGRAM TO PERFORM METHOD FOR AUTOMATIC UPDATING

An automatic updating apparatus includes a traffic receiver that receives numbers per unit time of the access of more than one menu displayed in a screen and calculates rates of variability with respect to the numbers of the access to each menu, and a menu updating unit that updates a menu display in the screen based on the rates of variability.