BROADCASTING SYSTEM AND METHOD OF PROVIDING A PERSONALIZED BROADCASTING SERVICE IN THE SAME

A broadcasting system where user's participation is allowed, additional information personalized for each of users/local areas/time is inserted into an AV and the AV including the additional information provides a user and a method of providing a personalized broadcasting service in the same are disclosed. The method of providing a personalized broadcasting service in a broadcasting system includes inserting additional information registered by a first user into an AV, and displaying the AV into which the additional information is inserted for a second user.