RECOMMENDING RELEVANT AND PERSONALIZED CONTENT ACCESSING KEYWORDS FOR USERS OF A TEXT MESSAGING SERVICE BASED GLOBAL TEXTSITE PLATFORM

A method and system for recommending relevant and personalized content retrieving keywords to users of a text messaging service (TMS) based content platform. Embodiments of the invention provide a discovery mechanism for introducing registered keywords identifying published information in the TMS based content platform that may be of interest to the user. In particular, the solution is hybrid in nature combining various sources of recommendations (e.g., based on past usage patterns, emerging trends, expert suggestions, etc.) to select recommended keywords. Based on this keyword discovery/recommendation mechanism, users with a basic phone and without smartphone data plans can discover contents through a TMS based content platform.