SYSTEMS, METHODS, AND MEDIA FOR TARGETING ADVERTISEMENTS BASED ON USER SEARCH INFORMATION

Patent №

US 8,990,105

Granted

2015-03-24

Filed 2011

Owner

MAGNETIC MEDIA ONLINE, INC.

+1 more

Lab

AI components

4

ml · nlp · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12984520

Systems, methods, and media for targeting advertisements based on user search information are provided. In accordance with some embodiments of the present invention, the method comprises: receiving one or more seedwords relating to a topic for targeting advertisements; automatically selecting keywords for the topic based on the received one or more seedwords; determining and displaying a forecasted pixel volume value based at least in part on the automatically selected keywords; receiving an address associated with monitoring code and receiving one or more campaign targeting requirements that control when the monitoring code is served to users; and modifying the monitoring code to incorporate the automatically selected keywords and the one or more campaign targeting requirements, wherein the modified monitoring code instructs an advertisement server to serve one or more advertisements to a user based on matching user search information received from the user with the selected keywords and in response to determining that the user has accessed an affiliate website.

AI classification

Machine learning1.00
Knowledge representation1.00
Natural language0.99
Planning0.93
AI hardware0.01
Speech0.00
Evolutionary computation0.00
Vision0.00

Ownership

MAGNETIC MEDIA ONLINE, INC.

assignment · 256320223

DELOITTE DEVELOPMENT LLC

assignment · 470660239

Assignors

SHATKIN-MARGOLIS, JOSHUA BENJAMIN, MEERSSCHAERT, NIELS JOHAN

On an employer assignment, the assignors are typically the inventors.

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