SYSTEMS, METHODS, AND MEDIA FOR TARGETING ADVERTISEMENTS BASED ON USER SEARCH INFORMATION
Patent №
US 8,990,105
Granted
2015-03-24
Filed 2011
Owner
MAGNETIC MEDIA ONLINE, INC.
+1 more
Lab
—
AI components
4
ml · nlp · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12984520
Systems, methods, and media for targeting advertisements based on user search information are provided. In accordance with some embodiments of the present invention, the method comprises: receiving one or more seedwords relating to a topic for targeting advertisements; automatically selecting keywords for the topic based on the received one or more seedwords; determining and displaying a forecasted pixel volume value based at least in part on the automatically selected keywords; receiving an address associated with monitoring code and receiving one or more campaign targeting requirements that control when the monitoring code is served to users; and modifying the monitoring code to incorporate the automatically selected keywords and the one or more campaign targeting requirements, wherein the modified monitoring code instructs an advertisement server to serve one or more advertisements to a user based on matching user search information received from the user with the selected keywords and in response to determining that the user has accessed an affiliate website.
AI classification
Ownership
MAGNETIC MEDIA ONLINE, INC.
assignment · 256320223
DELOITTE DEVELOPMENT LLC
assignment · 470660239
Assignors
SHATKIN-MARGOLIS, JOSHUA BENJAMIN, MEERSSCHAERT, NIELS JOHAN
On an employer assignment, the assignors are typically the inventors.