RECOMMENDING DATA BASED ON USER AND DATA ATTRIBUTES

The present invention extends to methods, systems, and computer program products for recommending data based on user and data attributes. User information and accessed data sets are periodically (and possibly automatically) accessed and updated. Source attributes are derived from user information and accessed data sets. Target attributes are derived from data directories and data services. Source attributes for an accessed data set are used along target attributes for a data directory or data service to determine the desirability of data directory or data service as a source of data relevant to the accessed data set. The data directory and/or data service can be recommended as able to provide relevant data. Accordingly, recommend relevant data can be recommended to a user without the user having to expressly search for the relevant data or even know that the relevant data exists.