AUTOMATICALLY INSTRUMENTING A SET OF WEB DOCUMENTS

Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.