Patent №
US 8,997,145
Granted
2015-03-31
Filed 2014
Owner
MICROSOFT CORPORATION
Lab
AI components
4
ml · vision · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
14171230
This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service.
AI classification
Ownership
MICROSOFT CORPORATION
assignment · 340650026
Assignors
VEMPARALA, PRAVEEN KUMAR, LUCERO, MICHAEL G., PROLOGO, RICHARD D., WHITE, JASON S., ALLES, DAVID S., DE LA GARZA, ENRIQUE, MUSANTE, VIRGINIA M., SHARON, EITAN, SATHE, SALEEL
On an employer assignment, the assignors are typically the inventors.