DISCOVERING AND CONFIGURING REPRESENTATIONS OF DATA VIA AN INSIGHT TAXONOMY

An insight that a user desires to obtain from graphically presenting and manipulating a data set may be identified. A graphical object may be selected for representation and analysis of the data set based on whether the graphical object is capable of revealing the desired insight. The selection may be made based visual characteristic(s) of the graphical object and parameters, such as a type, of data in the data set. Different graphical objects may be selected to gain different insights about the data set. For example, a bar chart may be selected to gain an insight such as a trend in the data. The selected graphical object may be provided as a suggestion on a user interface for potentially using the graphical object to represent the data. A graphical object may include visually interactive components for use within a graphical user interface. The interactive components may be used to receive user input indicating a change in representation of the data set so that appearance of visual characteristics of the graphical object is modified to reflect the change.