ADAPTIVE PERSONALIZED PLAYBACK OR PRESENTATION USING RATING

Methods and apparatus for providing a personalized entertainment experience, which may be customized for each user. A user's playback/presentation history and/or user actions may be captured and associated with each played/presented composition. A target time for playback/presentation of a composition to the user may be determined by using a user's playback/presentation history and/or user actions. A customized sequence of compositions may be automatically generated for each user. The personalized sequence may automatically adapt to changing user actions and preferences over time. A user rating (preference) may be explicitly provided by the user or may be determined at least partially based on a count, a cumulative-time and/or control-action(s) by the user, that are related to the composition. In one embodiment, a target time for playback or presentation is at least partially based on a rating (preference) of the user for the composition, and at a time when the composition was previously played or presented to the user.