OFFERING ADDITIONAL LICENSE TERMS DURING CONVERSION OF STANDARD SOFTWARE LICENSES FOR USE IN CLOUD COMPUTING ENVIRONMENTS

A “Bring Your Own License” (BYOL) service can convert users' “off-the-shelf” (OTS) software licenses for use in public clouds according to rules provided by independent software vendors (ISVs). The BYOL service can offer additional license terms to the users during conversion of the OTS software license on behalf of the ISVs. The additional license terms can be an expansion of the use of the software, an expansion of the technical support offer by the new cloud license, and expansion of the duration of use.