DYNAMIC PLACING AND UPDATING OF A GEOFENCE FOR A MOBILE BUSINESS

The disclosed embodiments provide a system that dynamically updates a geofence of a mobile business. During operation, the system establishes a first location and a first geofence for the mobile business. Next, the system receives a second location of the mobile business different than the first location of the mobile business. The system then generates an updated geofence for the mobile business based on the second location of the mobile business. The system subsequently broadcasts the second location of the mobile business to a set of mobile clients monitoring the mobile business.