ENCODING AND TRANSCODING FOR MOBILE MEDIA

In embodiments, the present invention provides a method and system for encoding content for mobile media distribution determining an encoding format based on one or more of a consumption profile, a content profile, an ingestion profile, a network profile, a mobile device profile, a delivery profile, and a user profile, encoding content to provide an encoded content consistent with the determined encoding format, and providing the encoded content to one or more of a content host, a content cache, a distribution portal, a mobile carrier, and a mobile device.