Profile generation, use, and management

Aspects of the present invention relate to systems and methods for generating and personalizing a profile, which may be a user account profile. In embodiments, a profile for a non-authenticated user may be generated, which may be referred to herein as a “phantom profile.” In embodiments, the phantom profile provides a means for creating and personalizing user accounts by appending data (which data may comprise content, links and IDs to data on a website or other websites, summaries, photos, one or more unique identifiers, etc.) to a profile, as well as a means for sharing and improving (adding and editing data) these profiles—whether or not the user is an authenticated user of the services associated with the user account.