SITE FLOW OPTIMIZATION

A method and system to present an optimum action in response to a flow of actions in a computer network from a user are provided. For each of a plurality of possible presented actions corresponding to a particular flow of actions in a computer network, and for each of one or more possible performed actions for each possible presented action, a likelihood that a user will perform the possible performed action is determined. Then each of the determined likelihoods is weighted by applying a weight assigned to a corresponding possible presented action. An optimum presented action is identified determining a presented action having a weighted maximum determined likelihood, based on the weighted determined likelihood.