MONITORING CLICKSTREAM BEHAVIOR OF VIEWERS OF ONLINE ADVERTISEMENTS AND SEARCH RESULTS
Patent №
US 9,105,028
Granted
2015-08-11
Filed 2011
Owner
COMPETE, INC.
Lab
—
AI components
4
ml · nlp · kr · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13163823
An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement.
Machine learningNatural languageKnowledge representationEvolutionary computationG06Q 30/0246G06F 16/951G06Q 30/00
AI classification
Natural language1.00
Knowledge representation0.99
Machine learning0.99
Evolutionary computation0.76
AI hardware0.44
Planning0.23
Speech0.02
Vision0.01
Ownership
COMPETE, INC.
assignment · 268420294
Assignors
RICHARD, ERIC R., MOORES, LAUREN S., MOTIENKO, ALINA V., JOHNSON, KYLE S.
On an employer assignment, the assignors are typically the inventors.
From the same owner
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