ENHANCING PUBLIC OPINION GATHERING AND DISSEMINATION

A system to conduct a public-initiated opinion poll on a media space or in a consumer space is discussed. Simple activation of software- or hardware-based buttons or otherwise by speaking into or tapping on a device are provided and enables the public to express its likes/dislikes about anything, anyone, anywhere, anytime and merely when he/she decides to do so. Hence, this system replaces the current survey-based paradigm in which the surveyor decides when to ask what, and how from the public.