PERSONALIZED INFORMATION PUSHING METHOD AND DEVICE

Embodiments of the present application relate to a personalized information pushing method, a personalized information pushing device, and a computer program product for pushing personalized information. A personalized information pushing method is provided. The method includes retrieving network behavior data related to access operations performed by user terminals, determining a numerical value of a degree of correlation between a user terminal and a plurality of information providing terminals having a correlation within a set time window based on the network behavior data, retrieving information providing terminals corresponding to a first user terminal to form a first data set based on the numerical values, retrieving information of the information providing terminals from the first data set to generate a first information, and pushing the first information to the first user terminal.