SYSTEM FOR CUSTOM USER-GENERATED ACHIEVEMENT BADGES BASED ON ACTIVITY FEEDS

Disclosed are methods and apparatus for generating and awarding user-generated badges. In one embodiment, a user-generated badge may be generated in response to input received via a graphical user interface. The user-generated badge may be represented by a media token and have associated therewith a set of rules defining one or more activities to be completed. Activity data may be monitored via one or more data sources based upon the set of rules. An instance of the user-generated badge may be automatically awarded to individuals satisfying the set of rules.