Patent №
US 9,258,577
Granted
2016-02-09
Filed 2015
Owner
PURPLECOMM INC.
Lab
—
AI components
1
evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
14665406
Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement.
AI classification
Ownership
PURPLECOMM INC.
assignment · 352440034
Assignors
CHANG, JACK H., SHEU, WILLIAM H., TUAN, SHERMAN
On an employer assignment, the assignors are typically the inventors.