METHOD AND SYSTEM FOR RECOMMENDING CONTENT ITEMS

A method for recommending content items of a content item data base to a user, including: broadcasting user group characteristics, wherein a respective user group characteristic is descriptive of a respective user group; receiving at a user's location the user group characteristics; assigning at the user's location the user to at least one of the user groups, providing user group preference data, the user group preference data being descriptive of a relation between the user groups and the content items; and recommending content items according to the user group preference data.