SELECTIVELY DISPLAYING CONTENT TO A USER OF A SOCIAL NETWORK

A computer-implemented method for selectively displaying a content to a user of a social network, including maintaining in a computer system for each user of the social network a profile including data on individual preferences and/or interests of the user and the significance of each preference and/or interest for the user; providing input data including content; receiving a request of the user for displaying content; and selectively displaying filtered content to the user in response to the request, in which the filtered content is displayed in accordance with the profile of the user.