CONTROLLING DYNAMIC MEDIA TRANSCODING

A number of approaches for transcoding media is described, which allow various users to control one or more aspects of transcoding (e.g. bit rate, resolution) when delivering media content to a client device from a network edge server or other location. The client device is provided with an interface that allows the user to increase or decrease the resolution, bit rate or other settings of the media content. Upon receiving a request from the user, the system transcodes the media content in accordance with the request and dynamically delivers the transcoded media content to the user's device. The system also enables content publishers and network operators to impose restrictions (e.g. minimum and maximum values for various settings) on user control.