Method of selecting a second content based on a user's reaction to a first content

Embodiments include an apparatus, a system, a device, a computer program product, and a method. A method embodiment includes a method implemented in an environment that includes a person interacting with an electronic device via a user device. The method includes detecting a reaction by the person to a displayed first content. The method also includes determining a content attribute of the displayed first content. The method further includes facilitating a search for a second content based on the detected reaction and on the determined content attribute. The method includes displaying the second content in a manner perceivable by the person.