SYSTEM FOR TARGETING SPECIFIC USERS TO DISCUSSION THREADS

The present invention is directed to provide a method and system for targeting individuals and providing a reference to a discussion in a discussion forum. A method is described herein that allows a user of an integrated discussion forum interface to initiate the generation of a direct, navigable reference to a thread or message in the discussion forum to one or more targeted individuals. By generating a direct, navigable reference to the thread or message, the system may advantageously facilitate the directed solicitation of targeted individuals while leveraging the accessibility, reusability, and available knowledge base of a traditional public forum.