METHODS FOR LINKING AN ELECTRONIC MEDIA WORK TO PERFORM AN ACTION

A method including the steps of: receiving, by a computer system including at least one computer, a first electronic media work uploaded from a first electronic device; extracting one or more features from the first electronic media work; linking the first electronic media work with a reference electronic media work identifier associated with a reference electronic media work to generate correlation information relating the first electronic media work with at least an action associated with the reference electronic media work identifier; storing the correlation information; receiving, from a second electronic device, a query related to the first electronic media work; correlating the query with action information related to an action to be performed based at least in part on the correlation information; generating machine-readable instructions based upon the action information; and providing the machine-readable instructions to the second electronic device to be used in performing the action.