USER IDENTIFICATION ACROSS SOCIAL MEDIA

Users may be identified across websites, such as social media websites. Prior user information data and candidate user information data may be received. An algorithm may identify a first plurality of behavioral patterns in the prior user information data and a second plurality of behavioral patterns in the candidate user information datum. The algorithm may determine whether the candidate user information datum and the prior user information data correspond to the same user based, at least in part, on the first and second pluralities of behavioral patterns.