DEMOGRAPHIC AND MEDIA PREFERENCE PREDICTION USING MEDIA CONTENT DATA ANALYSIS

Methods, systems and computer program products are provided for predicting data. A name or title is obtained from a taste profile. There is an index into a data set based on the name or title, and a set of terms and corresponding term weights associated with the name or title are retrieved. A sparse vector is constructed based on the set of terms and term weights. The sparse vector is input to a training model including target data. The target data includes a subset of test data which has a correspondence to a predetermined target metric of data. A respective binary value and confidence level is output for each term, corresponding to an association between the term and the target metric.