DYNAMIC VEHICLE ROUTING FOR REGIONAL CLUSTERS

Techniques described herein are directed towards dynamically adding new pickup orders to an existing route structure. In at least some embodiments, a service provider separates a number of vendors into separate clusters based on one or more attributes. For example, the vendors may be separated by geographic region. The service provider may then identify a set of routes that are associated with each of the vendor clusters and run optimization techniques on that set of routes. The set of routes may be filtered based on attributes of the route. In some embodiments, the service provider may make a route alteration that accommodates the new pickup order.