PROVIDING VISUALIZATIONS OF EVENT SEQUENCE DATA

The present disclosure is directed toward systems and methods for analyzing event sequence data. Additionally, the present disclosure is directed toward systems and methods for providing visualizations of event sequence data analyses. For example, systems and methods described herein can analyze event sequence data related to websites and provide matrix-based visualizations of the event sequence data. The matrix-based visualization can be interactive and can allow a user to trace changes in traffic volume across webpages and hyperlinks of a website.