Returning a personalized advertisement

Provided embodiments include a device, apparatus, system, computer program product, and method. A provided method includes receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement. The method also includes acquiring an indication of a characteristic of the general advertisement. The method further includes initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information. The method also includes returning an indication of the targeted-advertisement. The method may include analyzing the marketing impact information for an indication of a reaction by the person to the general advertisement.