SYSTEM AND METHOD FOR PROVIDING SELECTIVE AND VISIBLE PERSONALIZED CONTENT FOR WEBPAGES

Patent №

US 9,588,784

Granted

2017-03-07

Filed 2012

Owner

YAHOO! INC.

Lab

AI components

3

kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13597222

Methods and systems for providing content for webpages are disclosed. The disclosed method includes providing a plurality of selections to set webpage personalization settings and receiving a user selection chosen from one of the plurality of selections. The plurality of selections is provided for a graphic user interface to be defined on a webpage. After receiving a request for a second webpage made by a user through a user device, the content for the second webpage is selected based on the received user selection. The content selection for the second webpage includes identifying two or more content modules for presenting on the second webpage and at least one of the identified content modules includes an associated content indicator. The selected content for the second webpage is then forwarded to the user device for display.

AI classification

Planning1.00
AI hardware0.96
Knowledge representation0.94
Evolutionary computation0.14
Natural language0.00
Vision0.00
Machine learning0.00
Speech0.00

Ownership

YAHOO! INC.

assignment · 288680291

Assignors

MOTGI, AMIT, MANTRI, HRISHI

On an employer assignment, the assignors are typically the inventors.

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