RULE-BASED VALIDATION OF WEBSITES

An automated website analysis system includes mechanisms for automatically auditing a website to validate that the scanned web page information conforms to validation rules. In one implementation, an auditing system requests web pages of an identified website pursuant to validating at least a portion of each requested web page. Embodiments include scanning page code of at least one of the web pages to identify scanned web page information, including a page tag. The scanned web page information is validated to determine whether is conforms to at least one validation rule by validating variables of the page tag against validation rules, including a vendor validation rule. Results of the validation are reported.