VIEWER-PERSONALIZED BROADCAST AND DATA CHANNEL CONTENT DELIVERY SYSTEM AND METHOD

Data is transmitted by or collected from individual receivers of broadcast content on a particularized basis. The broadcast content is transmitted without regard to selection of a particular content stream by any one or more receivers. The receiver data is analyzed, and may be analyzed in conjunction with other information such as details on broadcast content streams made during certain times, and selections of broadcast streams by particular receivers. System configuration changes and targeted content may then be transmitted by a bidirectional data exchange medium to the individualized receivers based upon the analysis.