REAL TIME DATA FEEDS IN A CLOSE PROXIMITY NOTIFICATION SYSTEM

An aspect includes a method for providing real time data feeds to a user of a mobile device. A signal that includes an identification code is received by a mobile device from a short-range wireless communication transmitter. The signal is processed on the mobile device. The processing includes determining whether information associated with the signal is stored on the mobile device, and identifying a retrieval location of the information based on the determining and on the signal. The processing the signal is performed exclusively by a software application located on the mobile device and independently of any networks. Based on the processing, information from the retrieval location is retrieved using the mobile device. A real time data feed associated with the identification code is located. The information is displayed on the mobile device and the real time data feed is streamed on the mobile device.