CROSS-DOMAIN BUSINESS MASHUP INTEGRATION

Techniques and configurations for establishing cross-domain communications between a business application, a third party website or service, and mashup components of a mashup user interface are generally described herein. In one example embodiment, a scripting library which establishes socket connections between domains and between components of a common mashup user interface is included or referenced in a mashup component and in a third party component that are displayed in the common browser-based mashup user interface. A scripting library executing in the browser may be used to establish and control the socket connections that communicate changes to the business application data, transmitted from the third party webpage to the mashup. The changes to the business application data, communicated and received in front-end objects, then may be processed or further communicated for persistence at the business application.