Provisioning Automotive SIM Cards without Removal from Vehicle

A system and method are provided for re-provisioning a telematics unit of a telematics-equipped vehicle for wireless services. The re-provisioning process includes: connecting a computing device to an on-board diagnostics interface of the telematics-equipped vehicle; accessing a subscriber identification card of the telematics unit via the on-board diagnostics interface; requesting subscription information from a subscriber credentials server via a network connection; receiving the subscription information; and reprogramming the subscriber identification card of the telematics unit for wireless services based on the received subscription information.