SYSTEM AND METHOD OF CONTEXT AWARE ADAPTION OF CONTENT FOR A MOBILE DEVICE

The invention relates to a system and method of context aware adaption of content for a mobile device. This involves identifying context parameters and associated values, selection of content layout based on context parameters. Content layout is selected from pre-configured content layouts based on context parameters. The content is retrieved from a content store. Content style is selected from pre-configured content styles based on context parameters. Rendering content on the device display based on the selected content layout, content style and at least one context parameter.