Method and System for Efficient Matching of User Profiles with Audience Segments

Patent №

US 9,706,008

Granted

2017-07-11

Filed 2013

Owner

YAHOO! INC.

Lab

AI components

2

ml · nlp

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13836052

Embodiments of the present teachings disclose method, system, and programs that monetize personalized user behavioral profiles by remapping the users to audience segments related to advertisement. In the method, the users can be targeted with advertisements that are personalized and hence are more likely to lead to conversions.

AI classification

Machine learning1.00
Natural language0.60
Planning0.10
Knowledge representation0.05
AI hardware0.00
Speech0.00
Vision0.00
Evolutionary computation0.00

Ownership

YAHOO! INC.

assignment · 304250257

Assignors

GAFFNEY, SCOTT, RAJAN, SUJU

On an employer assignment, the assignors are typically the inventors.

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