TARGETED SOCIAL CAMPAIGNING BASED ON USER SENTIMENT ON COMPETITORS' WEBPAGES

Patent №

US 9,710,449

Granted

2017-07-18

Filed 2014

Owner

ADOBE SYSTEMS INCORPORATED

Lab

AI components

4

ml · nlp · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14310213

Automatic social campaigning is provided based on the user sentiment in user posts on competitor webpages. User posts on competitor webpages are analyzed to determine the user sentiment of the posts. Promotional messages promoting a product or service of a company are generated and provided to the users based on the user sentiment. In some instances, promotional messages may only be generated and provided for user posts with negative sentiment. The content of the promotional messages may also be selected based on the user sentiment.

AI classification

Natural language1.00
Planning1.00
Knowledge representation1.00
Machine learning0.90
Speech0.47
Evolutionary computation0.10
AI hardware0.03
Vision0.00

Ownership

ADOBE SYSTEMS INCORPORATED

assignment · 392390050

Assignors

SONI, SACHIN, DHAWAN, ANMOL, DUGGAL, ASHISH

On an employer assignment, the assignors are typically the inventors.

From the same owner

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