DYNAMIC DNS-BASED SERVICE DISCOVERY

Techniques are provided for performing dynamic DNS-SD. In an embodiment, an apparatus includes one or more databases, one or more transceivers to receive a first Domain Name System (DNS) query from a first computing device, the first DNS query defining a first service discovery name space, and one or more processors in communication with each of the one or more databases and the one or more transceivers. The one or more processors generate and append a first metadata associated with the first computing device to the first DNS query. The one or more transceivers transmit the first DNS query and the first metadata to a Domain Name System (DNS) server computer, receive, from the DNS server computer, a first response responsive to the first DNS query, and relay, to the first computing device, the first response.