SYSTEMS AND METHODS FOR CONSUMER CONTROL OVER INTERACTIVE TELEVISION EXPOSURE

Systems and Methods for allowing a user to control access to interactive television applications and events are provided. One method includes detecting an interactive television event destined for a user's device, and determining at least one of whether the interactive television application event is allowed, disallowed, or conditionally allowed to be executed on the user's device. The determining may include generating a query based on the interactive television application event and checking the query against a preference database containing one or more user preferences.