METHOD AND APPARATUS FOR DISTRIBUTING ADVERTISEMENTS USING SOCIAL NETWORKS AND FINANCIAL TRANSACTION CARD NETWORKS
Patent №
US 9,715,693
Granted
2017-07-25
Filed 2011
Owner
MASTERCARD INTERNATIONAL INCORPORATED
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13293870
An exemplary method for distributing an offer to a mobile device includes identifying a location of a first mobile device, identifying offer preferences for a user of the first mobile device, and distributing the offer to the first mobile device. The offer is an offer for the purchase of goods or services, the offer meets the offer preferences of the user of the first mobile device, and the offer is encoded with a first offer identifier corresponding to the user of the first mobile device.
AI classification
Ownership
MASTERCARD INTERNATIONAL INCORPORATED
assignment · 272090935
Assignors
KAULBACH, PETER D.
On an employer assignment, the assignors are typically the inventors.