DYNAMIC INFLUENCE TRACKING ENGINE AND METHOD

An engine and method for tracking the influence of an entity operating within a social network are presented. A query containing social network content is received. A database for entries referencing the social network content is searched, and interactions between an entity participating within the social network and the social network content are identified. A dynamic interaction network (DIN) of a plurality of the entities is identified and a dynamic influence score for an entity in the query specific DIN is calculated.