Accessing Secure Areas Based on Identification via Personal Device

Systems and methods for using proximity positioning systems to determine a location of a user, identify the user and provide additional services and/or functionality to the user based on the determined location and/or identity are presented. In some examples, a low-power radio signal emitted from a location beacon may be received or detected by a personal computing device. The location of the beacon, and the device detecting the signal, may be determined. The location information, as well as a unique identifier associated with the personal computing device, may be used to identify a user associated with the personal computing device and the location of the user. This information may be used to provide additional services and/or functionality to the user. For instance, the location and identity information may be used to provide the user with access to secure areas within a location.