SYSTEMS, METHODS, AND APPARATUS TO MONITOR MOBILE INTERNET ACTIVITY

Systems, methods, and apparatus to monitor mobile Internet activity are disclosed. An example method comprises determining if a media request originated from a desktop computer or a mobile device by inspecting a user agent identifier of the media request. The media request is blocked if the media request originated from the desktop computer, the blocking to prevent the media request originating from the desktop computer from affecting a media exposure monitoring result. If the media request originated from the mobile device, an identifier of the media requested by the media request in association with the mobile device is stored.