SYSTEM, METHOD AND PROGRAM INSTRUCTIONS FOR TYING TOGETHER A MEDIA URL AND MULTIMEDIA IN A DATABASE

Systems, methods and program instructions are described for calling a database function with a URL. Many databases have functions, also referred to as logical elements, built into the database that can be called to retrieve data. A web URL can be used to call such a programming function by formatting the URL in a specific manner. A URL and dynamic values from the client are received. The URL can be parsed to determine the resource path and parameters, if any exist. The database function specified in the URL is called using the specified parameters, if any exist, and using the dynamic values from the client. The results can be streamed to the user.